CAKE BEAUTY
History lesson: In 2001, Heather Reier, then 26, started to create decadent creams, scrubs and suds in her kitchen. Cake Beauty, based in Toronto, now has over 25 signature body treats.
Murale’s fave: Milk Made Smoothing White Sugar Body Scrub
Beauty to the wise: Exfoliating all over on a weekly basis can help prevent body acne and ingrown hairs (key during bathing suit season).
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CARGO
History lesson: In 1996, founder Hana Zalzal decided to create products that makeup artists would covet but were easy enough for even novice makeup wearers to use. Mission accomplished, Hana!
Murale’s fave: Jet Lag Concealer
Beauty to the wise: Dab concealer under the eye starting at the inner corner. Let it sit for a few minutes so the product warms on the skin and blends in easier.
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B.KAMINS
History lesson: While on an ice fishing trip, founder Ben Kaminsky discovered that the sap from maple trees was a dry-skin savior. Today, the Bio-Maple Compound is found in all their products.
Murale’s fave: Moisturizing Toner
Beauty to the wise: When skin acts up (read: breakouts, blotchiness or flaky spots), it’s because the pH balance is off. When used daily, this alcohol-free toner restores the balance to bring your complexion back to perfection.
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COVER FX
History lesson: Lee Graff, a corrective makeup specialist since 1985, partnered up with chemical engineer Jenny Frankel and leading dermatologist Dr. Neil Shear to create a brand dedicated to the pursuit of a flawless face.
Murale’s fave: BritePrep FX
Beauty to the wise: For longer lasting makeup (especially if it’s stifling hot outside), use your fingers to apply this primer after your moisturizer and before your foundation, giving it a few minutes to sink in.
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Tx: SMILE
History lesson: After years of research and development, pharmacist Phil Hudson and Dr. Keith Burk launched an innovative whitening system. The on-the-go pen has even been shown to whiten teeth up to six shades in just two weeks!
Murale’s fave: Teeth Whitening Pen
Beauty to the wise: Certain lip hues can highlight less than pearly whites. Look for a lipstick that’s blue-based, like a berry stain, to make your new bright smile really shine.
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