ENDLESS COSMETICS, FRAGRANCES AND ADVANCE SKIN CARE
 
Once upon a time in a small Indiana town…
A baby was born…no, wait a minute…make that two babies.  As the identical twins grew, they developed rather peculiar habits. “Miraculous,” said the townsfolk. “Jean has a right brain. Jane has a left…together these two just might do something crazy!”
 
And they did! In 1976, the Ford twins created a unique San Francisco beauty boutique with a whimsical candy store atmosphere. The shop grew famous for delivering quick fixes for every gal’s peskiest dilemmas, and with a “double” dose of wackiness mixed with know-how, the twins successfully built Benefit Cosmetics into a global beauty brand. The “friskiest luxury brand” now has over 1,000 counters in more than 25 countries.
First Dibs – New!

New must-have beauty WOWs!

An irresistible pick of the hottest new Benefit items. You’ll love and want ’em all!

Best Sellers
Our Best & Brightest

These make-up bag “must-haves” have reach cult classic status

The Brow Story

WOW your Brows

Whether you've got novel brows, or a pair that needs an ending, Benefit's extensive collection of eyebrow essentials are a must for the gal whose eyes tell the whole story.

Fake-Its

Instant Beauty Solutions

Benefit’s cult favourite products work wonders to help perfect the complexion. Go from dull to darling in an instant with these perfect perk-me-ups!

Love Your Look

Make-up to Match Your Lifestyle

Benefit’s colour collections have perfect neutral shades for lips, eyes and cheeks. You’re sure to truly love your look!
Crescent Row

Welcome to Crescent Row

Introducing a dazzling new collection of three eau de toilettes…laugh with me leelee, something about sofia and my place or yours gina. Collect all three!

Box-o-Powders

Perfect Powders!

From petal pink to beautiful bronze...sweep on a little gorgeous with one of Benefit's famous box-o-powders

BADgal

BADgals finish first!

Every gal's got a little bit of BADgal in her... which one are you?

Palettes & Kits

All-in-one kits!

Now even beauty novices can go pro! These kits - complete with step-by-step lessons - have everything a gal needs for instant beautification.

Skin & Body Care

Our best for skin & body

Beauty never has a day off. Keep boo boos, lines, and dullness away with Benefit's skincare solutions

Holiday Collection

‘Tis the season to be festive & fabulous!  Benefit’s holiday collection is filled with limited-edition make-up palettes, special value kits and fragrance gift sets that are perfect for every gal on your list – especially yourself!


Our Benefit Brow Expert

Meet Benefit’s global brow expert - the “Arch Empress of Brows” – and find out more about our fabulous brow products, the latest trends for brows and how you too can WOW your brows at the Benefit Brow Bar!

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