Since its founding in 1872, Shiseido Co. Ltd. is a company rich in Japanese tradition yet fiercely contemporary, for people of all ethnicities. Shiseido is dedicated to high quality, high-performance skincare products for every phase of a person�s life, meeting all skin types and skincare needs. Shiseido also sets avant-garde fashion trends with its chic makeup collection developed by highly acclaimed Artistic Director, Dick Page.Shiseido�s skincare philosophy has a holistic approach to beauty. Shiseido is a firm believer that caring for the skin involves caring for everything that affects it - from the inside and out. This is why Shiseido�s deep commitment to research and development focuses not only on external environmental aggressors, but also on how the mind, body, and spirit impact the skin.